Jakarta Fashion Week Open Opportunities for Young Designers

Jakarta Fashion Week (JFW) Organizers has set a date of November 12 to 18 as the date of implementation of JFW 2011/2012. Located at Pacific Place, SCBD Jakarta, this event will present more than 150 designers, more than 200 models, with 50 to 60 shows, which is targeted to be attended by more than 250,000 visitors and 50 buyers from around the world.

"We work closely with designers of APPMI to do the selection. We will focus on the vision and mission of designers; see the great man, great potential, and collection. We also will assess the design and competitive price, "said Svida Alisjahbana, Chairman of Jakarta Fashion Week 2012 and CEO of Femina Group, after the seminar" Ways of Targeting Market Segments Fashion "at Auditorium 1 Ministry of Trade, Jakarta, Wednesday (28 / 9 / 2011) ago.

Svida said, in the selection of the participating designers, the alumni of Lomba Perancang Mode / Fashion Designers Contest (LPM) will be prioritized. LPM is a new designer competition held by Femina since 1979. In the first election, Samuel Wattimena selected as the winner. Samuel has now become one of the top designers in Indonesia.

LPM is held every year until 1997. After a gap of six years of its implementation, the LPM was held again in 2003 and turned into a biennial event. Starting in 2009, the LPM is held alternately with Accessory Designer Contest.

The names of the senior designer that was born of this event are Edward Hutabarat, Itang Yunasz, Carmanita, Stephanus Hamy, Taruna Kusmajadi, Moses Widiatmodjo, Denny Wirawan, Sally Koeswanto, and Priyo Oktaviano. In addition, the LPM also gave birth to young designers today such as Eny Ming, Tex Saverio, Andreas Odang, Zacky Gaficky, and Albert Yanuar.
  
This year, the LPM receives as many as 296 sketches, which dominated the fashion school students throughout Indonesia. Some of them once and was studying in Jakarta, Singapore, Shanghai, and Milan. The winner is expected to continue to create and promote creativity as well as moving the fashion industry in the homeland.

In the 24 th of this competition, "East-West synergy" became a major theme of the LPM. The participants of LPM 2011 are challenged to interpret solid match the local culture, which displays in detail the design of modernity. The end result is a collection of ready-made clothing for consumers (women) today.

Hundreds of works that have been entered into the table selected committee will be published by the editors of fashion magazines Femina Group, to determine the 20 semifinalists. The jury consists of designer Moses Widyatmodjo and Priyo Oktaviano (alumni LPM), and Syahmedi Dean (observer of pop culture).

Judging on the semi-final stage will take place on October 5, 2011, in which the finalists had already sketched cultivate them into ready-made clothing, to be judged by the jury. This time the jury will consist of Moses Widyatmodjo, Priyo Oktaviano, Syahmedi Dean, S. Petty Fatimah (Chief Editor Femina) and Ninuk M. Pambudi (COMPASS journalist and observer mode).

There will be 10 finalists were selected and will follow the Final LPM on 17 November 2011, as part of a series of Jakarta Fashion Week. The jury will select three winners, one winner of favorites, and one special award-winning Mazda offerings. The first prize winner will receive a scholarship of The Fashion Institute of Design and Merchandising (FIDM) in Los Angeles, United States, for three months and cash.