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.::B&L Rayban USA::.

Minggu, 28 November 2010

.::B&L Rayban USA::.

Ray-Ban is a manufacturer of sunglasses, founded in 1937 by Bausch & Lomb, to produce a pair of sunglasses for the United States Air Force. Ray-Ban sunglasses are widely known are the Ray-Ban Aviator who became famous when worn as General Douglas MacArthur landed in the Philippines in World War II, as well as Ray-Ban Wayfarer's iconic 20th-century fashion.

From The Skies, Rayban's enduring Legend

Ray-Ban is a manufacturer of sunglasses, founded in 1937 by Bausch & Lomb. They were introduced for the United States Army Air Corps. In 1999, Bausch & Lomb sold the brand to the Italian Luxottica Group for a reported $1.2billion.

In 1920, balloon pilot Lieutenant John MacCready sustained eye damage on a flight. Determined to protect his eyes from further damage, and offer the same protection with others.
He contacted Bausch & Lomb asking them to create a type of sunglasses that would not only provide protection, but also look elegant.
On May 7, 1937, Bausch & Lomb officially took out the patent.

The U.S. Air Force became one of Ray Ban’s first clients, with pilots and others benefiting from Ray Ban’s innovative Anti-Glare technology that employed green-tinted mineral glass that filtered out infrared and ultraviolet rays.

His early aviator sunglasses design from Ray Ban were created to provide the ultimate in comfort and eye protection, under MacCready’s guidance. The light frame of these early Ray Ban sunglasses features gold plated metal, the green mineral glass lenses, and weighed less than 150 grams. At the time, these Ray Ban sunglasses set the standard for comfort, eye protection, and style in the military and out. Indeed, a photograph of General Douglas MacArthur wearing a pair of Ray Ban aviator sunglasses is an iconic image for the ages.

Pilots in the United States Army Air Corps immediately adopted the sunglasses. The Ray-Ban Aviator became a well-known style of sunglasses when General Douglas MacArthur landed on the beach in the Philippines in World War II, and photographers snapped several pictures of him wearing them.

Ray Ban Goes Hollywood

After serving the U.s. military’s need for comfortable eye protection, Ray Ban history continued in Hollywood. Apparently, the military wasn’t big enough to contain innovative Ray Ban style.

Beginning in the 1960s – with Audrey Hepurn’s wearing of Ray Ban’s Wayfarers in Breakfast At Tiffany’s, Hollywood fell in love with Ray Ban sunglasses in a big way.

Those who have worn Wayfarers represent a veritable who’s who in Hollywood history, including names like Tom Cruise, John Lennon, Elvis Costello, Will Smith, Dan Ackroyd, John F. Kennedy, Andy Warhol, Jack Nicholson, Mary Kate Olsen, Debbie Harry, and countless others.
Because of their lightweight, high impact plastic construction, and their appealing trapezoidal shape, genuine Ray Ban Wayfarers offer unparalleled comfort, durability, and style.

Despite slumping in the 1970s, and 1990s, Wayfarer’s reemerged as Hollywood faves in the 1980s and 2000s, thanks to a brilliant product placement agreement in 1982, and a redesign in 2001.

In 1999, Italian sunglass brand Luxottica purchased the Ray Ban line, which is now headquarted in Italy. Wayfarers are now one of Luxottica’s best selling sunglass products.  

Review the most Popular of Rayban 


Has a gold metal with green mineral lens and weighs less than 150 grams. The design of this lens itself is made to protect all parts of the eye without exception. Aviator became popular when Gen. Douglas MacArthur, the Philippines landed in the second world war and wore glasses. The photographer took a picture to be displayed in the newspaper. And after that the American people began to fall in love on the Aviator.
In 1980 these glasses re popularized by the late Michael Jackson and Tom Cruise when he starred in the movie Top Gun. And guess? Throughout history, the Aviator is the spectacle of the most frequently copied his style. 20.

Glasses that this one has a hook in the middle of the lens and the edges can be attached to the circular for the ear, so it is not easily separated. Glasses which one is coated with a deer skin with rods details contained in the middle between the two lenses are also made of leather. Outdoorsman make the wearer feel stylish at the same time exclusive.
Outdoorsman is your favorite sunglasses Fiancé Katty Perry, Russell Brand and newcomer singer Kesha known for her single Tik-Tok. He was caught on camera strolling in London wearing these sunglasses.

Balorama 'born' in 1967 with a larger model and 'fresh'. The website said that Balorama is a relaxed and elegant model. And suitable for those who have a unique personality. Broad contours such as pillows will always be attached with a fitting in the eyes
One of the celebrities who popularized Balorama is Clint Eastwood when he played in the film Dirty Harry in 1971.

Sunglasses are much preferred by young people there since 1952. Has three kinds of original, folding (because it can be folded over), and the new Wayfarer. Perhaps the wonder, what difference does it make the old form of the Wayfarer with a new one? The difference is in the form of a smaller lens for the new. And the lighter weight because it uses a plastic that is injected (the old model using acetate). Sunglasses that one is arguably compete with the Aviator in popularity.
These glasses are designed by an optical designer Raymond Stegeman. Wayfarer own form of thought to bring a radical new form and replaces the use of metal with plastic on the glasses.
But did? Wayfarer in the 1990s that was not so popular? then in 2000 when celebrities like Mary Kate and Chloe Sevigny began to appear frequently wear these glasses, the Wayfarer revival era began.
Ray Ban Party began running Wayfarer marketing strategy that is to return to its original form, the design of the rebel, and create ads that are not familiar with the event a high profile public relations. In addition they are also trying to embrace these glasses fans through MySpace. And no doubt, by 2000 sales of sunglasses this is increasing rapidly.

With the design of glasses with a mix of 1950s-era 1960s, the sunglasses that this one has a retro style. Clubmaster is often touted by the name browline glasses because there is thickening at the top of the lens is similar to the existence of the eyebrows above the eye.
Clubmaster itself in December 2008 was just yesterday the launching repeated by introducing six bright colors that adorn these glasses. Diane Kruger and Joshua Jackson's partner, and actor Edward Cullen, Robert Pattinson is some of the many celebrities who enjoyed Clubmaster sunglasses.