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Hair Show "Beaute Originelle" the Natural and Wild

Rabu, 23 November 2011


L'Oreal Professional introduces the Autumn Winter Collection 2011/2012 for hair color trends and styles in hair show titled "Beaute Originelle" or Original Beauty.

The arrangement and coloring of hair is also not missing the latest from the current trend, which raised the natural beauty of women. Such as fashion and beauty trends of the world that carries the original concept of beauty, color and hair style trends L'Oreal Professional output also adopt the same concept but is interpreted differently by emphasizing the two sides in the woman at the same time, the pure and wild.

L'Oreal Professional hairdresser reliably entrust three of Indonesia to bring the hair color trends and styles of this latest collection. Hairdresser Ambassadors selected consisted of Andy Lie from Lie Medan Salon, and Arie Bambang Hidayat Harryono of Arie & Harry's Bridal Salon Surabaya and Bali, and Irwan Rovani Doke of Hair Design Team in Jakarta.

Choice of hair color and style that refers to the trend of the world was applied to suit the needs and character of women in Indonesia. The two sides in the woman, pure and wild, creations presented in three colors and hair styles from L'Oreal: Time Master, Guardian of Light, and I Am A Legend.



"The theme of Original Beauty conceived directly by L'Oreal Professional artistic teams in Paris, referring to the world trend to later female characters are interpreted in accordance with Indonesia," said Yola Sutjiutomo, Group Product Manager of L'Oreal Professionnel during a press conference here on Tuesday (22 / 11 / 2011).

Granitic blond color cast, maroon brown, and reddish wine dominate this collection. But of course, the selection of hair styles and colors to suit the character of each woman, including the character's face and skin. Arie Hidayat said, coloring, style, to haircuts, tailored to the character of Indonesian society. Even the need to also adjust to the lifestyle and work.

"Trends in hair coloring can be applied by any hairdresser to the women of Indonesia. But concerning styling, every hairdresser can be your own creation. Trends in color and hair style creations that we present this can be inspiration. Creative demanded of Paris is a spectacular time to entertainment needs and catwalk. It could also be applied to the daily appearance in the presence of certain adjustments, "said Arie told the media after a news conference.

Problem hair color trends, Arie added, Autumn Winter Collection 2011/2012 collection is synonymous with reddish, copper, deep copper, precisely applied in Indonesia. "Women are also increasingly daring Indonesia arranging and coloring the hair by following the latest trends," I'm Pat.


Every day, there are about 10-15 women come to the salon Arie in Surabaya for hair coloring. As for his salon in Bali, there are about 3-4 women per day who come to change the color of her hair.

The hairdresser was also given a choice of powerful creations of color and hairstyle to meet the different needs of the diverse character of women in Indonesia. From L'Oreal Professional hair trends are presented differently for brown-skinned woman, oriental women, and they are faced with a Caucasian skin tends to be brighter.

Not only hairdresser who has a reliably unique and different creations worthy try. Three styles and hair colors are also presented L'Oreal Professional Education Team. The figure of a beautiful woman but had the strength and ready to undergo a variety of challenges to the image wants to find.

More than 100 salon users L'Oreal Professional products present to witness hair show held at Mutiara Ballroom 3 Hotel Gran Melia Jakarta. Collection of clothing and accessories designed by famous also add strength double-sided imaging of these women, among them a collection of Barli Asmara, Deden Siswanto, Didi Budiarjo, Elizabeth Revelation, Priyo Oktaviano, and Shill. Sandra special appearance adds a festive hair show is a source of inspiration for activists of this beauty.

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